just.shred.it is a video production company with a background in skateboarding. Skateboarders have a sharp eye for composition, color, texture, detail, and quick, yet fluid motion. Skateboarding enthusiasts look at the world from unique perspectives. Pop and commercial cultures have expoited skateboarding ever since it came shredding down the concrete hill of history on its clay wheels. At first, treated like the Hula Hoop or Yo-yo, skateboarding has since proven it's significance by progressing above and beyond the fads of yesterday. Skateboarding lives, breaths, and evolves.

A fundamental of all things, be it skateboarding, surfing, and life; is motion. Things are always in flux and motion. At just.shred.it motion is life, we want to bring life to your motion picture, your cause, your brand, your story. When it comes down to it, be it skateboarding, surfing, or filmmaking, we just.shred.it.